Procurement involves buying raw matirials, inputs dealing with suppliers, vendors, billing system ebp. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. The cocacola company follows a unique supply chain management system. Omor faruk ansari lecturer department of marketing bangladesh university of business. Segmentation is the type of supply chain that you have based on your customers needs or your product attributes, he explains. Regarding new technologies and ecological concerns, cocacola also introduced.
Things go better with cokes supply chain supply and. Sep 02, 2011 sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, cocacola company. Supply chain management and coca cola assignment solutions. Unparalleled personal growth multiple projects in various functions. In an article last thursday, the wall street journal announced that the coca cola company was nearing a deal to buy the bulk of its largest bottler, coca cola enterprises. Operations management in coca cola amatil 5390 words. Steve, who began as an industrial engineer with the company, led operations for a joint venture, coca cola femsa, in the mid1990s as ko femsa started their expansion across latin america to become one of the strongest coca cola anchor bottlers. So, it is essential to choose correct management process for the business such as effective inventory management, supply chain and application of advanced technological and crm system to implement effective logistics management in any company.
The report also comprises application of swot, pestel and porters five forces analyses on coca cola company, along with analysis of coca cola s marketing strategy and companys approach towards corporate. Coca cola and supply chain quotes whats great about this country is that america started the tradition where the richest consumers buy essentially the same things as the poorest. Coca cola leverages ai for inventory management salesforce shows both the potential and the limits of artificial intelligence in its demonstration of einstein vision counting the stock in a coca cola. Read this free business research paper and other term papers, research papers and book reports. Analysis of supply chains in the consumer packaged goods industry. The main purpose of this research work is to rate the current level of supply chain maturity. Analysis of supply chains in the consumer packaged goods industry by marcelliott finkelstein master of business administration. Coca cola supply chain management by nick bathla on prezi. Doc operations and supply chain management cocacola. Things go better with cokes supply chain supply and demand. Describe how the supply chain function has improved over time for the organization. The role of an operation management is to deal with the productivity system of coca cola company.
Pet which stands for polyethylene terephthalate is one of the worlds most. Supply chain management at cocacola guessing this was a college project. Thank you for patiently guiding us throughout this project and motivating us to work at our best. Cocacola enterprises seamlessly integrates modern technologies into its supply chain. Segmentation is the type of supply chain that you have based on your customers needs or. Management trainee supply chain read the full story. Supply chain management at cocacola everything supply. Coca cola supply chain model coca cola the coca cola.
Discussion between coca cola, the global fund to fight aids, tuberculosis and malaria and the bill and melinda gates foundation focused on how coca cola s supply chain knowledge could be harnessed to improve the distribution of essential medicines and health supplies in africa. As part of its genesys program, cce set out to deploy a new supply chain management solution at all 17 of its european plants. These policies make clear the values and behavior we expect and audit in our value chain. How does coca colas supply chain management adapt around.
Search and upload all types of project report of coca cola projects for mbas on. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola. The cocacola company is selected for this project because it has one of the. The aim of this research work is to find and gauge the competency level of the supply chain process management at coca cola gha na ltd. For example, it uses 3d printing to manufacture bottles and cans for its drinks. As one of the most valuable brand names worldwide, coca cola has generally excelled as a business over its long history.
Supply chain management and sustainability practices. Discuss the supply chain management and sustainability practices of the coca cola company enterprise. Supply chain business blogs analytics and big data quotes. We have drinks and beverages for everybody and every occasion. The level of customer care cocacola offers requires a specific model of supply chain structure, what buffington calls segmentation. Coca cola the evolution of supply chain management. Supply chain management of cocacola free download as word doc. While considering this we need to have clear idea of development. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Cocacola goes green technology and operations management. The firm applies the philosophy of customer driven supply chain management.
Tryston anderson,try di lieu, nikhil bathla nick taman chhabra inbound logistics and procurement present process of purchasing at coca cola. Oct, 2015 austin ralphs supply chain management project for itm 201 dr. This led to project last mile, a pilot project that aimed to deliver sustainable improvement in. Itc infotech, a global it services and solutions company and a fully owned subsidiary of itc ltd. For the average company, the environmental impact of your supply chain is many times that of your own operations. Coca cola leverages ai for inventory management salesforce shows both the potential and the limits of artificial intelligence in its demonstration of einstein vision counting the stock in a coca cola cooler.
Origin the first cocacola recipe was invented in covington, georgia, by john stith pemberton, originally as a coca wine called pembertons french wine coca in 1885. Coca cola is one of the most renowned and powerful brands of the world, but its power doesnt only come from its brand which, undoubtedly, is its primary asset but the way its logistics and supply chain network works in collaboration, and its constant adaptation to local contexts. To identify and analyze the supply chain management process, supply chain network and risk management of coca cola company bangladesh in the area on beverage industry. The coca cola hbc rise management trainee programme is designed to challenge talented graduates to kickstart their career, unbottle their potential and grow into the next generation of leaders. Supply chain management process, supply chain maturity model, best practice. The global nature of their business requires that the coca cola system has the highest standards and processes for ensuring consistent product safety. The company owns or licenses more than 500 beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, juices, readytodrink teas and coffees, and sports drinks. The cocacola company has one of the largest supply chain management systems in the world and due to its volume there are certain problems and improvement areas that need to be rectified. Cola hbc supplier guiding principles, as well as, to the extent these apply to supplier, coca. Considering the clout coca cola or coke or the company would have with everyone involved in its supply chain, would be interesting to see if they would try to implement sustainability across their supply chain. Cocacola supply chain management success story supply.
Here we need to identify its resources and system of productivity to deal and design with manufacturing products. Coca cola company report contains more detailed discussion of coca cola value chain analysis covering analysis of support activities. Role of an operation management in coca cola company. This is a research report on project report of coca cola by vikas gupta in marketing category.
Depending on the scale of ones farm, some of the technology may include high end tractors. In the course of its operation, coca cola amatil has implemented a strong project management team. Supply chain management project nike shoes duration. Applying coca cola s expertise to improve delivery of medicines erika linnander, shirin ahmed, and leslie curry background more than 2 billion people do not have reliable.
Companies that are attuned to their customers changing needs have completed a vital first step in creating a supply chain that fulfills these needs. Procurement involves buying raw matirials, inputs dealing with suppliers, vendors, billing system ebp enterprise buyer professional. Need project report on project management in project management supply chain tqm need project help in mbaitsystems project mba projects. Coca cola s plantbottle packaging initiative demonstrates how research and innovation in global companies often foster innovation and support jobs in younger small businesses that are part of coca cola s international supply chain. Cola hellenic code of business conduct and antibribery policy. Fundamental to cocacolas success in the united states and around the world has been innovation. By working with cdp to engage your supply chain, you can pinpoint risks, identify opportunities, meet your targets, reduce your energy use and waste and ensure you are sourcing commodities sustainably. Tccc is taking necessary steps to constantly improve its ever growing supply chain by partnering with different suppliers and bottlers. Coca cola knows merchandise and bundle quality is a cardinal to guarantee their merchandises in the market place meet company demands and consumer demands. Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand.
The planetary nature of their concern requires that the coca cola system has the highest criterions and procedures for guaranting consistent merchandise safety. Pdf marketing management project on coca cola mian. Adm 3302 coca cola supply chain natalie soucy gavin smith akouete yannick karl c. Analyze the current technology used and the impact of this technology on supply chain capability. In scm such concepts as closedloop supply chain and reverse logistics have been developed. Coca cola supply chain model coca cola the coca cola company. Coca cola knows product and package quality is a key to ensure their products in the marketplace meet company requirements and consumer demands. The team is charged with the responsibility of setting the time frame within a particular project should be completed, the budget and the desired outcome. The main purpose of this research work is to rate the current level of supply chain maturity of the case company. We produce and distribute more than 2 billion unit cases of our products annually across our territories. Ko is a beverage retailer, manufacturer and marketer of. In every company, there is the requirement of the combined effort for the effective logistics. Findings of the survey were discussed at cces annual supplier sustainability webinar, which provided cce and over 150 of its suppliers with an.
This was interesting news to me because the acquisition, like pepsicos deals to buy its two biggest bottlers, the pepsi bottling group and pepsiamericas, was driven in large part by the need for. Because management operations have many areas, as active management is the field concerned with the management and direction coca cola can help better manage human resources or technical functions of a company organizations, particularly those relating to development, production, and production. Analysis of supply chains in the consumer packaged goods industry by marcelliott finkelstein master of business administration university of toronto 2004 submitted to the zaragoza logistics center on may 16, 2005 for partial fulfillment of the requirements for the degree of master of engineering in supply chain management and logistics. Coca cola bottlers and suppliers in participating countries to build public health systems capacity in supply chain and strategic marketing by sharing the expertise and network of the coca cola system with the local ministry of health. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one. Operation management in coca cola company business essay.
Supply chain management of cocacola supply chain logistics. The commitments of utmost sustainability to achieve zero carbon footprints. An organizations supply chain must be agile and quickly responsive to the changing needs of its customers. Pdf operations and supply chain strategy researchgate. Weve developed a scalable, replicable way of work to share skills and save lives. Coca cola supply chain model free download as powerpoint presentation. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. The new system would replace and automate many of cces supply chain processes and required new skill sets to ensure the required speed of deployment. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings. The key supply chain management challenges for life sciences supply chains include supply chain visibility, increasing customer demands, risk.
Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Sap businessobjects supply chain performance management aligns very well with the guiding principles of our project, said russ rodal, metrics program manager, coca cola company. Cocacolas global supply chain expertise to the public health sector. Discuss supply chain management of coca cola within the elements of logistics forums, part of the publish upload project or download reference project category. Supply chain management of coca cola management paradise. The supply chain management, as well as its sustainability practices for the cocacola company enterprise discussed in preceding chapters have undertones of market leadership through superb standards in every step of the value chain. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Master of engineering in supply chain management and logistics in the mitzaragoza international logistics program at the zaragoza logistics center, a research institute. Project last mile sierra leone is specifically made possible by funding from the coca cola foundation. Supply chain maturity assessment of coca cola ghana ltd.
Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. The coca cola company 40% soft drink industry overview. Since the partner organizations including technoserve are preparing their exit strategy of the project, coca cola has to develop its own long term strategy for a sustainable supply chain of high quality mangoes from haiti since this fruit is a key part of coca cola. Presentation on supply chain management of cocacola. Procurement and supply chain strategy for coca cola. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. Thunderbird school of global management discussion between cocacola, the global fund to fight aids, tuberculosis and malaria and the bill and melinda gates foundation focused on how cocacolas supply chain knowledge could be harnessed to improve the distribution of essential medicines and health supplies in africa. This brings me back to the question we discussed in the ikea case on control vs. Project term paper on supply chain management process of colacola.
P a g e ii report on supply chain management of coca cola submitted by. Oct 20, 2015 a survey of cocacola enterprises suppliers has revealed that sustainable sourcing 77 percent, community 54 percent and resource scarcity 46 percent are the top three sustainability issues expected to impact business over the next two years. The application tightly follows the supply chain councils scor model, and while it allows for customizing the metrics, we are trying not to. Process evaluation of knowledge transfer across industries. Project last mile is a pioneering crosssector partnership to help lifesaving medicines go the last mile in africa. Jun 03, 2017 report on supply chain management of coca cola. Supply chain management due to the vast nature of the companys operations and its several product lines spread throughout the world, we shall restrict the scope of this project towards the most important brand produced by the company, its flagship brand coca cola. Coca cola value chain analysis researchmethodology. We support the growth of public health systems capacity in supply chain and marketing by sharing the expertise and network of the coca cola. Explore the wide variety of products and beverages that the coca cola company has to offer. Group members are, rizwan mahabub khan, farzana firoz and tanvin sultana ritu for the course of supply chain management and the organization or company is the coca cola company. These are other things that contribute to cocacolas supply chain.
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